The online magazine Ovi magazine seems to be so popular that Jone Nikula, the long-haired, goatee-wearing former Finnish Idols judge, has decided to use the same name on his forthcoming new free magazine.

According to the marketing and advertising weekly Markkinointi & Mainonta, Plus-Ryhmä/Kustannus Oy Vista are launching a new free paper called - you guessed it - Ovi! The paper will be distributed in the Helsinki Region, as well as Tampere and Turku; the editor-in-chief will be Jone Nikula.

The original Ovi editors, Thanos Kalamidas and Asa Butcher, have informed the publishing company and their legal advisor about the EU laws.

Whether Jone was influenced by Thanos and Asa's Ovi was not mentioned in their Press Release, but he will certainly become aware of the fact over the next few months. The European laws protecting against copycats and fourteen months of successful history will give them a good advantage.

Finally, the copycats are the ones who will lose out in the end because they are going to invest money in something that comes second. They will have to compete with a magazine that is putting adverts for free and naturally the first thing somebody will do is Google Ovi magazine. They are going to find www.ovimagazine.com a few thousands times.

If Jone Nikula or anybody connected with this Ovi impostor wishes to contact the original Ovi, please email info@ovimagazine.com